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2016 Chapter Awards

The chair of TSPRA’s 2015-2016 Professional Awards Committee is Veronica Castillon, APR; Laredo ISD. Other committee members include Tim Carroll, APR; Allen ISD; Marco Alvarado, Lake Travis ISD, Rachel Frost, Terrell ISD and Erin Kleinecke, Willis ISD

2016 Professional Achievement Award: Monica Faulkenbery, APR; Northside ISD


Professional Achievement recipient Monica Faulkenbery, APR, with Relatrix's Mark Franke



"Monica Faulkenberry embodies the ideals of school public relations professionals and serves not only our organization in a number of ways, but she serves her school community and represents all of us in a manner which benefits public education.

"Monica has served our organization and its members for more than 15 years and has always stepped up to serve on committees, provide professional development and encourage TSPRANs to complete the process to achieve APR. Monica has a strong work ethic and an impeccable record which speaks volumes of her quality of work. Monica shows up with a smile on her face and encourages others to do the same, she mentors others with her mere presence. When I think about TSPRA, I think about Monica and the things she has taught me without even knowing she influenced me. She is the epitome of a mentor as she does it without even trying!






2016 Most Valuable Member: Louise Henry, APR; Harris County Department of Education


Awards committee representative Rachel Frost, Most Valuable Member Louise Henry and SchoolMessenger's Frank Catalano.



"Louise has received more than 80 state and national public relations awards for effective branding, communication and marketing.  Louise is known in education PR circles as an innovative, strategic thinker and leader who can problem solve, as well as make you smile.

"Louise has served on and elected to more than 25 committees and board positions, many of these through TSPRA. She most recently has been involved in one of the newer TSPRA committees called Celebrate Texas Public Schools (CTPS), a reformed Texas Public Schools Week campaign that is now year-long.

"She has presented more than 30 workshops on communication, public relations, branding, marketing, community involvement, crisis management, media relations, fundraising, government procurement and more.  I have lost track of how many of Louise’s presentations I have attended throughout my tenure in TSPRA. They have always been informative and adaptable for my needs."






2016 Rookie Of The Year: Tiffanie Blackmon-Jones, Dallas ISD


Awards committee representative Erin Kleinecke, Rookie of the Year Tiffanie Blackmon-Jones and O'Connell Robertson's Amy Jones and Cathy Brandewie.



"Today, this former rookie is anything but. She is a true equal to everyone in the department and is frequently called on to apply her expertise and creativity to all manner of projects. Colleagues respect her insight, willingness to take on new projects, ability to quickly grasp complex issues and add value to the team’s coverage of the programs, activities and people of our district. 

"A highly dependable and skilled communicator, Tiffanie performs a broad variety of duties in the department. She covers events with multiple skills—as a photographer, a stand up broadcast reporter, a writer and, increasingly a marketing strategist." 






2016 Bright Idea Award: Picture YourSelfie At College; Mission CISD


Bright Idea recipient Craig Verley of Mission CISD and Elementary Schoolmate's Rick Hill.



"As the selfies were sent in, we then would confirm their names, year of high school graduation and which high school they went to. We also asked them to answer a couple of questions relating to their college experiences that we could use in association with our project. 

"Once we had a nice batch of selfies and quotes in place, we created posters, using the Picture YourSelfie at College phrase, and using an Instagram inspired graphic, to share the pictures and quotes of our own graduates pursuing their college dreams. The posters are put up throughout our schools and buildings. A version of the Instagram inspired graphic was also created for further sharing through the district’s two main social media channels, Facebook and Twitter. The #PictureYourSelfieatCollege hashtag was also implemented as a part of the project. 

"The response from the schools and parents has been very positive. The response from the graduates sending in their selfies has also help fuel the fire to succeed for the college students. Many of the students who participated could be considered among our average students in high school. They have taken great pride in their thoughtful responses to our questions and the fact that they are now becoming role models for other students in the schools they attended while at Mission CISD."






2016 Media Award: John Garrett, Community Impact Newspaper

Media Award John Garrettweb

Media Award winner John Garrett, publisher of Community Impact Newspaper



"With more and more printed newspapers quickly going out of business, it is refreshing to see the Community Impact Newspaper flourishing. Known for its outstanding graphics and well-written articles, this newspaper is proving that 'Print Ain’t Dead.'

"Every issue in our region includes at least one article about education and the two public school districts within the readership area. The reporters and editor support the school districts coming to Board meetings, events and establishing a strong rapport with district leadership. The articles are positive and informative as well as thorough and well-researched."